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Persuasive Writing

In your everyday conversations, you probably spend a lot of time supporting your positions-may be about environmental issues, school rules, homework, laws that affect young people, or people and events in the news. In order to convince others, you need to have reasons why the person should do what you are suggesting. You must also give reasons to support your position and explain what the consequences will be if the things you are listing aren’t done. Persuasive writing is a form of writing in which someone tries to convince the readers to agree with a position. It presents the writer’s viewpoint or opinion about an issue and also offers reasons to convince others to believe or act in a certain way the writer suggests. Persuasive writing typically deals with an issue that has two opposing sides, for example, animal experimentation issues or year-round school. Examples of persuasive writing include.
  • TV commercials
  • Letters to the Editor
  • Magazine articles, etc
Persuasive Writing


What is Persuasive Writing

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Have you observed the essential elements in a persuasive composition? Now let us learn how to pen down your ideas in a draft. Any essay or composition requires four stages of writing process. They are:

Stages of Persuasive Writing


The prewriting stage includes the listing out of the details that you are going to elaborate in the first draft. There are many ways of bringing out the basic ideas. For example, you could apply techniques like brainstorming, clustering, free writing, etc


From the prewriting stage, the writing process progresses to the next step—drafting. With the help of the prewriting notes, you are going to develop the ideas and content of your composition. Like book reports, research papers, and all papers, the persuasive essay must introduce the topic in an introduction, must elaborate on the topic and thesis statement in the body paragraphs, and must summarize the points or call to action in a conclusion.

I. Introduction:

Your introductory paragraphs should accomplish three major things:

  • Hook the readers
  • Provide background information
  • State your opinion statement

II. Body paragraphs: Supporting Your Position

To be truly effective, your essay will have to be well reasoned, with plenty of support that no one could argue with—examples, expert opinions, quotations, statistics—any kind of evidence that makes a good cause for your position. Write two or three body paragraphs, each outlining a different support for your position. Elaborate on at least three reasons with three details about each in your paragraphs.

III. Body paragraphs: Refuting the Opposing View

After providing sufficient explanations and backing up details for your stand or point of view, it is time to think about opposite point of view. Assume yourself as the audience and think of possible opposition to your ideas and thoughts about the topic. Develop one paragraph to explain the opposing view in detail. Do not stop with showing the opposite point of view, you must refute some examples and state why it is not better than your own perspective.

IV. Conclusion

The conclusion of your essay should leave the reader feeling that an issue has been adequately and fairly explored. You might repeat your position statement at the end but in different words than those used at the beginning. Or, you might make a strong statement about what might happen if the course of action you recommend is not followed. The best way of concluding the persuasive writing is to end with a powerful clincher statement or a call to action. Finish your essay by telling the audience what action or response you would like from audience to the discussed issue or subject. Be polite enough to convey your suggestion for the issue you discussed throughout the essay.

V. Organize your Argument:

Organize your argument in a logical way that works best for the topic. One effective way to present an argument is order of importance, in which you begin with the most important reason, and then you would move methodically through your other reasons, ending with the least important.


After you finish your essay, read it at least twice to review the content, organization, and style of the essay.

I. Content and Organization:
Content and Organization have to do with “what you say” and “where you say.” As you read the essay, consider the following questions:

  • Is the issue well defined and interesting?
  • Does the introduction clearly state the writer’s position?
  • Does the writer give reason to support his/her position? etc

II. Style:

Style involves “how you say it.” Style comes mainly from a writer’s choice of words and the way he or she puts sentences together. To improve the style of your essay, check for sentence variety and word choice.


Keep in mind that the purpose of persuasive essay is to influence an audience’s opinions. Errors of mechanics, grammar, or usage can cast doubt on your credibility and will certainly give ammunition to those who oppose your position. Proofread your essay carefully, and make any corrections necessary.

Elements of Persuasive Writing

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Do you wish for more concern for the environment and its inhabitants? Do you believe that homework overload causes too much stress? Do you feel that smaller families are better than larger ones? You probably have strong opinions about many of the challenges that you face. When you write about your opinions, you convince others to agree with you or spur them to take action. However, your opinion alone will not probably convince your readers. The question is what are the features that make your persuasive writing more effective? Remember while writing an essay or any prompt which is intended to persuade/convince, it is very crucial to sustain the readers’ interest by making connections, to reach their interests and emotions, and to change their mind.

To improve the effectiveness of persuasion, it is advisable to move systematically through the writing process. There are some basic elements to be followed while writing a persuasive composition. These elements are listed below.

i. Selecting a topic
ii. Taking a Stand
iii. Identifying your audience and purpose
iv. Using logical appeals
v. Appealing to Emotions
vi. Using Persuasive Language
vii. Anticipating Refutations

On implementing all these essential elements, your persuasive essay will definitely convince others to see things the way you do.

Persuasive Writing Examples

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In your daily life, you are confronted with persuasive writing and speaking in many forms-a television commercial urging you to try a new mobile, a magazine ad asking you to support a charity, a letter to the editor asking to fight media bias and help educate your community, a flyer inducing to eliminate unhealthy foods and drinks from school cafeteria, or a billboard warning you against drunk driving. Whatever the form that persuasive writing takes, the writer’s goal is to convince the readers to think like him/her.

What is the purpose of Persuasive Writing?

Persuasive compositions are often designed to convince the reader to buy something or to change their opinion about something.

How to change the views of your readers?

To make the readers think or act in your way, you need to persuade them to accept your opinion or point of view about the subject of discussion. A successful persuasive composition will use evidences, include counterpoint arguments, and present a strong conclusion to convince others to accept the author’s ideas or change an existing idea. The more support you give for your position, the more likely others will be persuaded. Try appealing to the readers both logically and emotionally in your paper.
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